Tiger Leads

Question 1 (Weight 8.33%)

In TigerLead, this section shows you the leads that have recently registered in your client's website.

( )Priority Leads (x)New Leads to Contact   ← Correct answer ( )Activities tab ( )None of the above

Question 2 (Weight 8.33%)

The "New Leads to Contact" panel of the Dashboard has a column that shows what communication methods have been used to contact the lead.

( )False (x)True   ← Correct answer

Question 3 (Weight 8.33%)

To document a phone conversation with a lead, the following steps need to be done:

(x)Click on the lead's name > click "Phone" > enter a "Subject" and write the details of your conversation > set a follow-up date > click "Save"   ← Correct answer ( )Click on the lead's name > click "Edit" > click the "Phone" link > document the details of your conversation > set a follow-up date > click "Save" ( )Click the "Contacts" button > click on the lead's name > scroll to the bottom and enter the details of your conversation in the "Comments" field, click "Save" ( )None of the above

Question 4 (Weight 8.33%)

It is possible to send email attachments using TigerLead's email function.

( )False (x)True   ← Correct answer

Question 5 (Weight 8.33%)

To save a custom listing search, you first have to define the search parameters, click the "Search" button, and then click the "Save" button located at the bottom of the page.

(x)False   ← Correct answer ( )True

Question 6 (Weight 8.33%)

Tiger Lead gives its users a platform for generating, capturing, cultivating, and managing home buyer and home seller leads.

( )False (x)True   ← Correct answer

Question 7 (Weight 8.33%)

On a team-level, TigerLead also allows the team-leader to look into the performance of his/her team. Both individual and group performance are tracked thus ensuring optimal productivity and accountability.

( )False (x)True   ← Correct answer

Question 8 (Weight 8.33%)

What is the first thing you need to do to access the Tiger Leads portal?

( )Enter your Username and Password, then click LOGIN (x)Using a web-browser, go to this URL: http://paws.tigerlead.com/   ← Correct answer ( )Visit the PRIORITY LEADS DASHBOARD ( )None of the above.

Question 9 (Weight 8.33%)

Which one is NOT a TigerLead task?

( )Check the leads that you are assigned to call. ( )Properly and accurately document every contact attempt that you make with a lead. ( )Send email correspondences/listings to your leads, especially when requested. (x)Assign a lead to your team leader/client   ← Correct answer

Question 10 (Weight 8.33%)

The TigerLeads Dashboard presents two sets of leads. These are (select all that apply):

[ ]New clients to contact [x]New leads to contact   ← Correct answer [x]Priority leads   ← Correct answer [ ]Top leads

Question 11 (Weight 8.33%)

You cannot manually add leads into the Tiger Leads system.

(x)False   ← Correct answer ( )True

Question 12 (Weight 8.33%)

Leads that register through the website are automatically added into the system.

( )False (x)True   ← Correct answer

Boomtown Test

Question 1 (Weight 5%) Unit "Boomtown"

What are the four common configurations that successful BoomTown clients have implemented for lead. Select all that apply.

[ ]Round Table [x]Lead Manager [x]Lead Scrubber [x]Agent On Duty

Explanation: It should be Round Robin

Question 2 (Weight 5%) Unit "Boomtown"

Using this model, all leads get assigned to a lead manager who is typically a licensed agent. The lead manager is responsible for the immediate response and scrubbing of the leads.

( )Lead Scrubber ( )Round Robin (x)Lead Manager ( )Agent On Duty

Question 3 (Weight 5%) Unit "Boomtown"

Nurture leads are qualified leads six months or more away from teh transaction and may use you as their agent.

( )False (x)True

Question 4 (Weight 5%) Unit "Boomtown"

Which BoomTown model assigns leads to the agent only when the agent is on duty at the office?

( )Lead Manage ( )Lead Scrubber (x)Agent On Duty ( )Round Robin

Question 5 (Weight 5%) Unit "Boomtown"

Once you've looked through all your new leads, you definitely want to make sure youíre updating the _________dashboard by appropriately categorizing your leads.

( )None of the above ( )Lead Center (x)Lead Central ( )Lead Core

Question 6 (Weight 5%) Unit "Boomtown"

Select all that apply. Which of the following are Cons to using the Agent on Duty model?

[x]There is the possibility of inconsistent lead response and follow-up processes. Agents must be coached to use the optimal follow-up processes. [x]Agents are responsible for all aspects of lead management in addition to selling. This could be overwhelming for some agents. [ ]Having an agent on duty ensures that someone is available at all times to answer incoming office phone calls. [x]A lot of energy is needed for training and managing agents to be successful.

Question 7 (Weight 5%) Unit "Boomtown"

This type of lead has browsed your agent's site but are not committed

( )Nurture ( )Hot ( )Pending (x)Watch

Question 8 (Weight 5%) Unit "Boomtown"

What is the best way to describe the steps you should follow when you've just received a new lead in BoomTown?

( )Prioritize > Call > Review > Qualify > Categorize (x)Review > Call > Qaulify > Categorize > Prioritize ( )Call > Review > Categorize > Qualify > Prioritize ( )Review > Prioritize > Call > Categorize > Qualify

Question 9 (Weight 5%) Unit "Boomtown"

In the Lead Scrubber model, the lead scrubber does not necessarily need to be a licensed agent.

( )False (x)True

Question 10 (Weight 5%) Unit "Boomtown"

The To-Do's feature within BoomTown is an excellent way to stay on track with all of your leads.

( )False (x)True

Question 11 (Weight 5%) Unit "Boomtown"

In this model, leads are assigned directly to agents in a round robin format. Agents are 100 percent responsible for the first response and all subsequent follow-up.

( )Agent On Duty (x)Round Robin ( )Lead Scrubber ( )Lead Manager

Question 12 (Weight 5%)

In BoomTown’s lead classification categories, these are leads that you have not been able to qualify but you have valid contact information

(x)Archive ( )Nurture ( )Closed ( )Watch

Question 13 (Weight 5%) Unit "Boomtown"

In the BoomTowm platform, configurations and weighting can only be adjusted at a set period of time.

(x)False ( )True

Explanation: correct answer. Configurations and weighting can be adjusted at any time.

Question 14 (Weight 5%) Unit "Boomtown"

In the Agent on Duty model, one individual will need to be responsible for regulating the lead assignments based on the weekly ìon dutyî schedule.

( )False (x)True

Question 15 (Weight 5%) Unit "Boomtown"

Who Is Right for the Lead Scrubber Model? Select all that apply.

[x]Teams that can arrange for the resources to cover the costs of a dedicated lead scrubber. [x]Teams with highly motivated agents who embrace technology. [ ]Smaller teams of independently contracted agents that have a strong training/coaching infrastructure.

Question 16 (Weight 5%) Unit "Boomtown"

Who Is Right for the Round Robin Model? Select all that apply.

[ ]Teams with moderately motivated agents who doubt technology. [x]A team with a dedicated staff member(s) to monitor daily agent activity and hold agents accountable. [x]Larger teams of independently contracted agents that have a strong training/coaching infrastructure.

Question 17 (Weight 5%) Unit "Boomtown"

When generating leads using BoomTown, how many leads should each agent be receiving  per month to ensure proper follow-up procedures are followed?

( )Approximately 60 (x)Approximately 30 ( )Approximatetly 90 ( )None of the above.

Question 18 (Weight 5%) Unit "Boomtown"

Boomtown has which of the following features? Select all that apply:

[x]classify & track lead [x]the ability to create marketing campaigns [x]assign leads to different agents

Question 19 (Weight 5%) Unit "Boomtown"

What are some of the online lead generation strategies that BoomTown ulitizes? Select all that apply.

[x]Craigslist [x]Pay-Per-Click [x]SEO [x]Listing Syndication

Question 20 (Weight 5%) Unit "Boomtown"

Which of the following is one of the Pros to using the Round Robin model in BoomTown:

( )There is the possibility of longer first-response times (aka "Time To First Action"). ( )A lot of energy is needed for training and managing agents to be successful. (x)There is no need to hire additional personnel to help with the leads. ( )None of the above.

Market Leader Test

Question 1 (Weight 3.33%)

15. What should be the next step after sending your first email to a new lead?

( )d) Nothing – Wait for the lead to reply (x)b) Set a reminder ( )c) Go to myMarketing and prepare new materials ( )a) Set-up a listing alert

Question 2 (Weight 3.33%)

16. Market Leader is the real estate industry’s first and only COMPLETE lead-to-close agent business solution—available exclusively to ____________ Associates.

( )d) Kent William ( )a) Kelly Williams (x)b) Keller Williams ( )c) Keller Willy

Question 3 (Weight 3.33%)

19. Market Insider allows brokers and agents to:

( )b) Be viewed as the neighborhood expert (x)d) All of the above ( )c) Engage contacts constantly ( )a) Generate more leads

Question 4 (Weight 3.33%)

5. To maximize productivity when using the Market Leader system, a VA should:

(x)d) All of the above ( )a) Respond to new leads with the wizard ( )c) Complete today's reminders ( )b) Respond and file new emails

Question 5 (Weight 3.33%)

14. You found out that a certain prospect has returned to your site. The appropriate action would be?

( )d) Use the ICW again. ( )c) Ask about what’s changed (x)a) Send the lead more listings ( )b) Trash the lead’s contact information

Question 6 (Weight 3.33%)

3. What are the methods used for driving new leads to a client's website?

(x)d) All of the above ( )a) Advertising ( )b) Craigslist postings ( )c) Social Media

Question 7 (Weight 3.33%)

9. Where does myMarketing send you confirmation emails?

(x)a) myContacts webmail ( )c) GMail account ( )b) your Inbox ( )d) none of the above

Question 8 (Weight 3.33%)

29. Campaigns enable you to plan ahead and send emails and/or direct mail marketing pieces to contacts on a predefined schedule.

( )False (x)True

Question 9 (Weight 3.33%)

1. The name of the tool used for processing new leads is _________.

( )a) Internet contact wizard ( )c) Lead processing tool (x)b) Initial contact wizard ( )d) New leads wizard

Question 10 (Weight 3.33%)

30. What are the types of campaigns you can create in Market Leader?

( )b) Advanced Campaigns (x)d) Both a and b ( )a) Basic Campaigns ( )c) Long Campaigns

Question 11 (Weight 3.33%)

2. The following are Initial Contact Wizard strategies except:

(x)d) Send marketing materials to prospects ( )c) Guide users through phone calls or email. ( )a) Creating personalized and relevant content. ( )b) Analyzing new prospects behavior.

Question 12 (Weight 3.33%)

4. The module myMarketing automatically sends new leads a welcome message.

(x)False ( )True

Question 13 (Weight 3.33%)

21. How often should you repost Craigslist Postings?

( )a) Every hour ( )b) Every week (x)c) Every 48 hours ( )d) Every day

Question 14 (Weight 3.33%)

8. The first thing you should do when responding to a new lead is __________

( )a) Decide what the lead wants. ( )b) Call your client, inform him a new lead has come in. ( )d) Prepare the necessary paperwork (x)c) Use the initial contact wizard.

Question 15 (Weight 3.33%)

28. In addition to finding great listing matches for each contact, where will you go if you also want to promote individual listings?

( )d) myPromotions ( )b) Marketing Wizard (x)c) myMarketing ( )a) myAgents

Question 16 (Weight 3.33%)

10. Market Leader allows users to add new leads to existing campaigns.

( )False (x)True

Question 17 (Weight 3.33%)

22. What is the importance of creating attractive and effective headings for Craigslist posts?

( )c) The content is more important (x)b) Important – Headings should create enough curiosity to entice buyers into opening your posts ( )d) None of the above ( )a) Not important – Buyers know where to find the right property.

Question 18 (Weight 3.33%)

25. A _________ loop is used in the event that there is NOT a property address associated with the transactions. This Loop does not allow you to negotiate with another co-op agent.

( )b) Selling (x)c) Basic ( )a) Buying ( )d) Form

Question 19 (Weight 3.33%)

6. What is the first page you'll see when logging in to the Market Leader system?

(x)c) Dashboard ( )b) myMarketing ( )d) Welcome Page ( )a) myLeads

Question 20 (Weight 3.33%)

26. _________ view provides a list of contacts with multiple filters you can use to refine the list. The list contains an array of information for each contact.

( )a) Forms (x)b) Contacts ( )d) Transactions ( )c) Marketing

Question 21 (Weight 3.33%)

20. You are not allowed to add contacts manually in Market Leader.

(x)False ( )True

Question 22 (Weight 3.33%)

27._____________ gathers key information about your contacts in one place so you can quickly identify new leads, new messages, and Upcoming Reminders.

( )c) myMarketing (x)a) Agent Dashboard ( )d) Agent Homepage ( )b) myContacts

Question 23 (Weight 3.33%)

24. The "Buying Loops" page provides a quick view of all of the Buying Transactions that you are

( )False (x)True

Question 24 (Weight 3.33%)

13. Market Leader allows users to post listings directly on Craigslist.

(x)False ( )True

Question 25 (Weight 3.33%)

17. You can set-up listing alerts for your leads to help them find new listings.

( )False (x)True

Question 26 (Weight 3.33%)

11. Market Leader automatically classifies new leads as?

( )a) Active ( )c) Trash ( )b) Hot (x)d) Lead

Question 27 (Weight 3.33%)

12. When creating a new campaign in Market Leader, the user can select these versions except?

( )a) Email ( )c) Direct Mail (x)d) Craigslist ( )b) Multi-Channel

Question 28 (Weight 3.33%)

23. myMarketing allows users to create stunning flyers and virtual tours.

( )False (x)True

Question 29 (Weight 3.33%)

18. In the admin panel, where can you view the number of new contacts for the last 6 months?

( )b) Website Analytics (x)a) Site Activity ( )c) Website ( )d) Performance Evaluator

Question 30 (Weight 3.33%)

7. What is the purpose of the myPro site?

( )c) Train VAs to be professionals ( )a) Create marketing materials like flyers and postcards (x)b) To generate new leads ( )d) Create seller loops

eEdge Test

Question 1 (Weight 5%)

What does the status "hot" mean?

( )contacts who wish to unsubscribe ( )contacts you're trying to engage ( )contacts you have just closed (x)contacts who are ready to buy/ sell now

Question 2 (Weight 5%)

eEdge is a program used by _____________ agents.

( )Lyon ( )REMax ( )US Realty (x)Keller Williams

Question 3 (Weight 5%)

What category are the contacts who wish to unsubscribe?

( )hot ( )sold ( )retry (x)trash

Question 4 (Weight 5%)

The type of loop that has no workflow and not capable of generating an eSignature:

( )basic ( )buying loop (x)forms loop ( )agent loop

Question 5 (Weight 5%)

As explained in the eEdge triangle, how are leads produced?

(x)by marketing ( )by scheduling ( )through webmail ( )through transactions

Question 6 (Weight 5%)

What do you call the transaction or the real estate file which contains information on all the agents, clients, and forms associated with a transaction?

( )myAccount ( )myTransactions dashboard ( )myClients (x)Loop

Question 7 (Weight 5%)

The 5 type of loops are the following except for one:

(x)agent loop ( )offers loop ( )forms ( )buying loop ( )basic ( )listing loop

Question 8 (Weight 5%)

In the eEdge control panel, which icon displays the actions required during the contract process?

( )myLeads ( )myContacts (x)myTransactions ( )myMarketing

Question 9 (Weight 5%)

Which icon prompts the user to prepare marketing materials for new listings?

( )myTransactions (x)myMarketing ( )myContacts ( )myLeads

Question 10 (Weight 5%)

Which of the following is not a part of the Five Daily eEdge Actions?

(x)Check myTransactions and address any notifications. ( )Take action on current reminders. ( )Prepare any marketing material for new listing appointments. ( )Respond to new leads and update their status ( )Login to eEdge account every morning and evening. ( )Reply to new email from contacts. Dont forget to check webmail.

Explanation: In the module, "Check myTransactions and address notifications" is the 6th step.

Question 11 (Weight 5%)

What are the type of campaign materials that eEdge provides? CHECK ALL THAT APPLY.

[x]33 Touch [x]12 Direct [x]8 x 8s [ ]Listing campaign [x]Buyer Consultation [x]Prelisting Packet and Listing Presentation

Question 12 (Weight 5%)

This allows you to store your common clauses for use within the forms when completing documents, removing the need to type the clause each time.

( )Clause Organizer ( )Icon Clause (x)Clause Manager ( )Limiting Clause

Question 13 (Weight 5%)

Which icon notifies the user of any leads captured?

(x)myLeads ( )myMarketing ( )myTransactions ( )myContacts

Question 14 (Weight 5%)

What are the ways that a user will be notified of new leads? CHECK ALL THAT APPLY.

[ ]by marketing campaign [x]by text message [x]through the control panel under myleads [x]by email

Question 15 (Weight 5%)

What do you send to contacts to highlight the services that the agent provides and help a contact know the worth of the house in the current market?

(x)Seller's Market Report ( )MLS ( )BPO ( )CMA

Question 16 (Weight 5%)

How do you import contacts into eEdge?

(x)All of the above ( )Adding contacts manually ( )Contact Import Template ( )Easy eEdge Wizard

Question 17 (Weight 5%)

What is known as the "agent home" in the eEdge system?

( )Loop ( )myClients ( )myAccount (x)myTransactions dashboard

Question 18 (Weight 5%)

What is said to be the document that has been uploaded into myTransactions for the purpose of collaborating online?

( )loop ( )workflow (x)interactive form ( )agent to client

Question 19 (Weight 5%)

What does ICW stand for?

( )Internal Clause Wizard ( )Initial Clause Wizard (x)Initial Contact Wizard ( )Internal Clause Willow

Question 20 (Weight 5%)

What is eEdge?

(x)All of the above ( )An online program used to manage properties, assisting through all the stages of a client/agent relationship. ( )A paperless transaction system, all in one. ( )A complete lead-to-close agent business solution.

Internet Marketing

Question 1 (Weight 4%) Unit "Blogging for Business Quiz"

1. A blog is page in your website that contains a “web log” post.

( )False (x)True   ← Correct answer

Question 2 (Weight 4%) Unit "Blogging for Business Quiz"

2. What are the parts of an effective blog?

[x]a. Title   ← Correct answer [x]b. Content/body   ← Correct answer [x]c. Media   ← Correct answer [x]d. Tags   ← Correct answer

Question 3 (Weight 4%) Unit "Blogging for Business Quiz"

3. Most blogs are “judged” by its title, so having a catchy title will help attract people to read your blog.

( )False (x)True   ← Correct answer

Question 4 (Weight 4%) Unit "Blogging for Business Quiz"

4. This part of a blog post serves as its “index”

( )a. Title ( )b. Content/body ( )c. Media (x)d. Tags   ← Correct answer

Question 5 (Weight 4%) Unit "Blogging for Business Quiz"

5. What rule should you follow when creating a title for your blog?

( )a. Must be geographically specific ( )b. Must be short and concise ( )c. Named after the phrase that you want to rank (x)d. All of the above   ← Correct answer

Question 6 (Weight 4%) Unit "Blogging for Business Quiz"

6. Which among the items below is NOT a quality of an effective blog content

( )a. 2-4% keyword density (x)b. 500-1000 words   ← Correct answer ( )c. 2-4 outgoing links ( )d. Pictures

Question 7 (Weight 4%) Unit "Classified Services Quiz"

1. Tracking your leads that enter through your classifieds allows you to attain an optimal rate of lead capture and conversion.

( )False (x)True   ← Correct answer

Question 8 (Weight 4%) Unit "Classified Services Quiz"

2. What is the goal of classified advertising?

( )a. Generate a lead ( )b. Generate a click (x)c. Both a and b   ← Correct answer ( )d. None of the above

Question 9 (Weight 4%) Unit "Classified Services Quiz"

3. Classified ads need to have a lead capture system in order for it to serve its purpose.

( )False (x)True   ← Correct answer

Question 10 (Weight 4%) Unit "Classified Services Quiz"

4. Every ad should use a standard lead capture system across the board.

(x)False   ← Correct answer ( )True

Question 11 (Weight 4%) Unit "Classified Services Quiz"

5. Which among the items below can we use to capture leads in our ads?

( )a. Clicks to IDX ( )b. Contact Forms ( )c. Call Capture (x)d. All of the above   ← Correct answer

Question 12 (Weight 4%) Unit "Paid Advertising Quiz"

1. Paid advertising follows the same principles of lead generation and conversion as free advertising but gives priority to your posts and allows more control on whether to continue or stop.

( )False (x)True   ← Correct answer

Question 13 (Weight 4%) Unit "Paid Advertising Quiz"

3. What are effective measures to take to ensure optimal lead conversion and controlled costs when using paid advertising?

[x]a. Make sure that your agents have the right amount of leads that they can handle   ← Correct answer [x]b. Add another agent if more leads are lost than converted if your current team size can’t handle the current volume of leads   ← Correct answer [x]c. Know when to stop paid advertising   ← Correct answer [ ]d. Do not use paid advertising at all

Question 14 (Weight 4%) Unit "Paid Advertising Quiz"

4. Which among the practices below should NOT be done when using paid advertising?

( )a. Factor in the cost of paid advertising on your budget ( )b. Make sure that the leads generated through paid advertising are converted (x)c. Don’t spend time tracking your leads since these are guaranteed through paid advertising   ← Correct answer ( )d. Ensure that your using the right form of paid advertising that suits your business

Question 15 (Weight 4%) Unit "Paid Advertising Quiz"

7. Social media such as Facebook is a good place to make target audiences when using paid advertising

( )False (x)True   ← Correct answer

Question 16 (Weight 4%) Unit "Paid Advertising Quiz"

8. Setting aside a budget from your successful conversions and allocating this to paid advertising is a good way to regulate and maximize your costs for this method of advertising.

( )False (x)True   ← Correct answer

Question 17 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz"

1. Online marketing should entail the use of effective lead capture systems in order to serve its purpose.

( )False (x)True   ← Correct answer

Question 18 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz"

2. Which among the following can be used as lead capture systems for your website?

( )a. Registration forms ( )b. Contact forms ( )c. Call / Chat IVR (x)d. All of the above   ← Correct answer

Question 19 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz"

4. One good practice when advertising using Pay Per Click systems is to direct viewers to call a number in the ad rather than to click the banner.

( )False (x)True   ← Correct answer

Question 20 (Weight 4%) Unit "SEO for RE Quiz"

1. Search Engine Optimization (SEO) is the process of improving the visibility of the website via the natural or unpaid search results.

( )False (x)True   ← Correct answer

Question 21 (Weight 4%) Unit "SEO for RE Quiz"

2. The first step in Search Engine Optimization (SEO) is:

(x)a. Research and identify keywords   ← Correct answer ( )b. Optimize Website ( )c. Generate traffic ( )d. None of the above

Question 22 (Weight 4%) Unit "SEO for RE Quiz"

10. Google does NOT look into the quality of the content of your website.

(x)False   ← Correct answer ( )True

Question 23 (Weight 4%) Unit "SEO for RE Quiz"

12. Google now focuses on “key themes” not “key words”

( )False (x)True   ← Correct answer

Question 24 (Weight 4%) Unit "SEO for RE Quiz"

13. Which items below is Google paying attention to in your website?

[x]a. Content   ← Correct answer [x]b. Age   ← Correct answer [x]c. Size of site   ← Correct answer [x]d. Page titles and description   ← Correct answer [x]e. Links   ← Correct answer [ ]f. Sub-domains

Question 25 (Weight 4%) Unit "SEO for RE Quiz"

15. What requirement is Google looking for in your page titles?

( )a. Specific ( )b. Under 70 characters ( )c. Unique to each page (x)d. All of the above   ← Correct answer