| Question 1 (Weight 4%) Unit "Blogging for Business Quiz" |
| 1. A blog is page in your website that contains a “web log” post. |
| ( )False (x)True ← Correct answer |
| Question 2 (Weight 4%) Unit "Blogging for Business Quiz" |
| 2. What are the parts of an effective blog? |
| [x]a. Title ← Correct answer [x]b. Content/body ← Correct answer [x]c. Media ← Correct answer [x]d. Tags ← Correct answer |
| Question 3 (Weight 4%) Unit "Blogging for Business Quiz" |
| 3. Most blogs are “judged” by its title, so having a catchy title will help attract people to read your blog. |
| ( )False (x)True ← Correct answer |
| Question 4 (Weight 4%) Unit "Blogging for Business Quiz" |
| 4. This part of a blog post serves as its “index” |
| ( )a. Title ( )b. Content/body ( )c. Media (x)d. Tags ← Correct answer |
| Question 5 (Weight 4%) Unit "Blogging for Business Quiz" |
| 5. What rule should you follow when creating a title for your blog? |
| ( )a. Must be geographically specific ( )b. Must be short and concise ( )c. Named after the phrase that you want to rank (x)d. All of the above ← Correct answer |
| Question 6 (Weight 4%) Unit "Blogging for Business Quiz" |
| 6. Which among the items below is NOT a quality of an effective blog content |
| ( )a. 2-4% keyword density (x)b. 500-1000 words ← Correct answer ( )c. 2-4 outgoing links ( )d. Pictures |
| Question 7 (Weight 4%) Unit "Classified Services Quiz" |
| 1. Tracking your leads that enter through your classifieds allows you to attain an optimal rate of lead capture and conversion. |
| ( )False (x)True ← Correct answer |
| Question 8 (Weight 4%) Unit "Classified Services Quiz" |
| 2. What is the goal of classified advertising? |
| ( )a. Generate a lead ( )b. Generate a click (x)c. Both a and b ← Correct answer ( )d. None of the above |
| Question 9 (Weight 4%) Unit "Classified Services Quiz" |
| 3. Classified ads need to have a lead capture system in order for it to serve its purpose. |
| ( )False (x)True ← Correct answer |
| Question 10 (Weight 4%) Unit "Classified Services Quiz" |
| 4. Every ad should use a standard lead capture system across the board. |
| (x)False ← Correct answer ( )True |
| Question 11 (Weight 4%) Unit "Classified Services Quiz" |
| 5. Which among the items below can we use to capture leads in our ads? |
| ( )a. Clicks to IDX ( )b. Contact Forms ( )c. Call Capture (x)d. All of the above ← Correct answer |
| Question 12 (Weight 4%) Unit "Paid Advertising Quiz" |
| 1. Paid advertising follows the same principles of lead generation and conversion as free advertising but gives priority to your posts and allows more control on whether to continue or stop. |
| ( )False (x)True ← Correct answer |
| Question 13 (Weight 4%) Unit "Paid Advertising Quiz" |
| 3. What are effective measures to take to ensure optimal lead conversion and controlled costs when using paid advertising? |
| [x]a. Make sure that your agents have the right amount of leads that they can handle ← Correct answer [x]b. Add another agent if more leads are lost than converted if your current team size can’t handle the current volume of leads ← Correct answer [x]c. Know when to stop paid advertising ← Correct answer [ ]d. Do not use paid advertising at all |
| Question 14 (Weight 4%) Unit "Paid Advertising Quiz" |
| 4. Which among the practices below should NOT be done when using paid advertising? |
| ( )a. Factor in the cost of paid advertising on your budget ( )b. Make sure that the leads generated through paid advertising are converted (x)c. Don’t spend time tracking your leads since these are guaranteed through paid advertising ← Correct answer ( )d. Ensure that your using the right form of paid advertising that suits your business |
| Question 15 (Weight 4%) Unit "Paid Advertising Quiz" |
| 7. Social media such as Facebook is a good place to make target audiences when using paid advertising |
| ( )False (x)True ← Correct answer |
| Question 16 (Weight 4%) Unit "Paid Advertising Quiz" |
| 8. Setting aside a budget from your successful conversions and allocating this to paid advertising is a good way to regulate and maximize your costs for this method of advertising. |
| ( )False (x)True ← Correct answer |
| Question 17 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz" |
| 1. Online marketing should entail the use of effective lead capture systems in order to serve its purpose. |
| ( )False (x)True ← Correct answer |
| Question 18 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz" |
| 2. Which among the following can be used as lead capture systems for your website? |
| ( )a. Registration forms ( )b. Contact forms ( )c. Call / Chat IVR (x)d. All of the above ← Correct answer |
| Question 19 (Weight 4%) Unit "Marketing & Generating Listings Online Quiz" |
| 4. One good practice when advertising using Pay Per Click systems is to direct viewers to call a number in the ad rather than to click the banner. |
| ( )False (x)True ← Correct answer |
| Question 20 (Weight 4%) Unit "SEO for RE Quiz" |
| 1. Search Engine Optimization (SEO) is the process of improving the visibility of the website via the natural or unpaid search results. |
| ( )False (x)True ← Correct answer |
| Question 21 (Weight 4%) Unit "SEO for RE Quiz" |
| 2. The first step in Search Engine Optimization (SEO) is: |
| (x)a. Research and identify keywords ← Correct answer ( )b. Optimize Website ( )c. Generate traffic ( )d. None of the above |
| Question 22 (Weight 4%) Unit "SEO for RE Quiz" |
| 10. Google does NOT look into the quality of the content of your website. |
| (x)False ← Correct answer ( )True |
| Question 23 (Weight 4%) Unit "SEO for RE Quiz" |
| 12. Google now focuses on “key themes” not “key words” |
| ( )False (x)True ← Correct answer |
| Question 24 (Weight 4%) Unit "SEO for RE Quiz" |
| 13. Which items below is Google paying attention to in your website? |
| [x]a. Content ← Correct answer [x]b. Age ← Correct answer [x]c. Size of site ← Correct answer [x]d. Page titles and description ← Correct answer [x]e. Links ← Correct answer [ ]f. Sub-domains |
| Question 25 (Weight 4%) Unit "SEO for RE Quiz" |
| 15. What requirement is Google looking for in your page titles? |
| ( )a. Specific ( )b. Under 70 characters ( )c. Unique to each page (x)d. All of the above ← Correct answer |
