| Question 1 (Weight 3.33%) |
| 15. What should be the next step after sending your first email to a new lead? |
| ( )d) Nothing – Wait for the lead to reply (x)b) Set a reminder ( )c) Go to myMarketing and prepare new materials ( )a) Set-up a listing alert |
| Question 2 (Weight 3.33%) |
| 16. Market Leader is the real estate industry’s first and only COMPLETE lead-to-close agent business solution—available exclusively to ____________ Associates. |
| ( )d) Kent William ( )a) Kelly Williams (x)b) Keller Williams ( )c) Keller Willy |
| Question 3 (Weight 3.33%) |
| 19. Market Insider allows brokers and agents to: |
| ( )b) Be viewed as the neighborhood expert (x)d) All of the above ( )c) Engage contacts constantly ( )a) Generate more leads |
| Question 4 (Weight 3.33%) |
| 5. To maximize productivity when using the Market Leader system, a VA should: |
| (x)d) All of the above ( )a) Respond to new leads with the wizard ( )c) Complete today's reminders ( )b) Respond and file new emails |
| Question 5 (Weight 3.33%) |
| 14. You found out that a certain prospect has returned to your site. The appropriate action would be? |
| ( )d) Use the ICW again. ( )c) Ask about what’s changed (x)a) Send the lead more listings ( )b) Trash the lead’s contact information |
| Question 6 (Weight 3.33%) |
| 3. What are the methods used for driving new leads to a client's website? |
| (x)d) All of the above ( )a) Advertising ( )b) Craigslist postings ( )c) Social Media |
| Question 7 (Weight 3.33%) |
| 9. Where does myMarketing send you confirmation emails? |
| (x)a) myContacts webmail ( )c) GMail account ( )b) your Inbox ( )d) none of the above |
| Question 8 (Weight 3.33%) |
| 29. Campaigns enable you to plan ahead and send emails and/or direct mail marketing pieces to contacts on a predefined schedule. |
| ( )False (x)True |
| Question 9 (Weight 3.33%) |
| 1. The name of the tool used for processing new leads is _________. |
| ( )a) Internet contact wizard ( )c) Lead processing tool (x)b) Initial contact wizard ( )d) New leads wizard |
| Question 10 (Weight 3.33%) |
| 30. What are the types of campaigns you can create in Market Leader? |
| ( )b) Advanced Campaigns (x)d) Both a and b ( )a) Basic Campaigns ( )c) Long Campaigns |
| Question 11 (Weight 3.33%) |
| 2. The following are Initial Contact Wizard strategies except: |
| (x)d) Send marketing materials to prospects ( )c) Guide users through phone calls or email. ( )a) Creating personalized and relevant content. ( )b) Analyzing new prospects behavior. |
| Question 12 (Weight 3.33%) |
| 4. The module myMarketing automatically sends new leads a welcome message. |
| (x)False ( )True |
| Question 13 (Weight 3.33%) |
| 21. How often should you repost Craigslist Postings? |
| ( )a) Every hour ( )b) Every week (x)c) Every 48 hours ( )d) Every day |
| Question 14 (Weight 3.33%) |
| 8. The first thing you should do when responding to a new lead is __________ |
| ( )a) Decide what the lead wants. ( )b) Call your client, inform him a new lead has come in. ( )d) Prepare the necessary paperwork (x)c) Use the initial contact wizard. |
| Question 15 (Weight 3.33%) |
| 28. In addition to finding great listing matches for each contact, where will you go if you also want to promote individual listings? |
| ( )d) myPromotions ( )b) Marketing Wizard (x)c) myMarketing ( )a) myAgents |
| Question 16 (Weight 3.33%) |
| 10. Market Leader allows users to add new leads to existing campaigns. |
| ( )False (x)True |
| Question 17 (Weight 3.33%) |
| 22. What is the importance of creating attractive and effective headings for Craigslist posts? |
| ( )c) The content is more important (x)b) Important – Headings should create enough curiosity to entice buyers into opening your posts ( )d) None of the above ( )a) Not important – Buyers know where to find the right property. |
| Question 18 (Weight 3.33%) |
| 25. A _________ loop is used in the event that there is NOT a property address associated with the transactions. This Loop does not allow you to negotiate with another co-op agent. |
| ( )b) Selling (x)c) Basic ( )a) Buying ( )d) Form |
| Question 19 (Weight 3.33%) |
| 6. What is the first page you'll see when logging in to the Market Leader system? |
| (x)c) Dashboard ( )b) myMarketing ( )d) Welcome Page ( )a) myLeads |
| Question 20 (Weight 3.33%) |
| 26. _________ view provides a list of contacts with multiple filters you can use to refine the list. The list contains an array of information for each contact. |
| ( )a) Forms (x)b) Contacts ( )d) Transactions ( )c) Marketing |
| Question 21 (Weight 3.33%) |
| 20. You are not allowed to add contacts manually in Market Leader. |
| (x)False ( )True |
| Question 22 (Weight 3.33%) |
| 27._____________ gathers key information about your contacts in one place so you can quickly identify new leads, new messages, and Upcoming Reminders. |
| ( )c) myMarketing (x)a) Agent Dashboard ( )d) Agent Homepage ( )b) myContacts |
| Question 23 (Weight 3.33%) |
| 24. The "Buying Loops" page provides a quick view of all of the Buying Transactions that you are |
| ( )False (x)True |
| Question 24 (Weight 3.33%) |
| 13. Market Leader allows users to post listings directly on Craigslist. |
| (x)False ( )True |
| Question 25 (Weight 3.33%) |
| 17. You can set-up listing alerts for your leads to help them find new listings. |
| ( )False (x)True |
| Question 26 (Weight 3.33%) |
| 11. Market Leader automatically classifies new leads as? |
| ( )a) Active ( )c) Trash ( )b) Hot (x)d) Lead |
| Question 27 (Weight 3.33%) |
| 12. When creating a new campaign in Market Leader, the user can select these versions except? |
| ( )a) Email ( )c) Direct Mail (x)d) Craigslist ( )b) Multi-Channel |
| Question 28 (Weight 3.33%) |
| 23. myMarketing allows users to create stunning flyers and virtual tours. |
| ( )False (x)True |
| Question 29 (Weight 3.33%) |
| 18. In the admin panel, where can you view the number of new contacts for the last 6 months? |
| ( )b) Website Analytics (x)a) Site Activity ( )c) Website ( )d) Performance Evaluator |
| Question 30 (Weight 3.33%) |
| 7. What is the purpose of the myPro site? |
| ( )c) Train VAs to be professionals ( )a) Create marketing materials like flyers and postcards (x)b) To generate new leads ( )d) Create seller loops |
