| Question 1 (Weight 5%) Unit "Boomtown" |
| What are the four common configurations that successful BoomTown clients have implemented for lead. Select all that apply. |
| [ ]Round Table [x]Lead Manager [x]Lead Scrubber [x]Agent On Duty |
| Explanation: It should be Round Robin |
| Question 2 (Weight 5%) Unit "Boomtown" |
| Using this model, all leads get assigned to a lead manager who is typically a licensed agent. The lead manager is responsible for the immediate response and scrubbing of the leads. |
| ( )Lead Scrubber ( )Round Robin (x)Lead Manager ( )Agent On Duty |
| Question 3 (Weight 5%) Unit "Boomtown" |
| Nurture leads are qualified leads six months or more away from teh transaction and may use you as their agent. |
| ( )False (x)True |
| Question 4 (Weight 5%) Unit "Boomtown" |
| Which BoomTown model assigns leads to the agent only when the agent is on duty at the office? |
| ( )Lead Manage ( )Lead Scrubber (x)Agent On Duty ( )Round Robin |
| Question 5 (Weight 5%) Unit "Boomtown" |
| Once you've looked through all your new leads, you definitely want to make sure youíre updating the _________dashboard by appropriately categorizing your leads. |
| ( )None of the above ( )Lead Center (x)Lead Central ( )Lead Core |
| Question 6 (Weight 5%) Unit "Boomtown" |
| Select all that apply. Which of the following are Cons to using the Agent on Duty model? |
| [x]There is the possibility of inconsistent lead response and follow-up processes. Agents must be coached to use the optimal follow-up processes. [x]Agents are responsible for all aspects of lead management in addition to selling. This could be overwhelming for some agents. [ ]Having an agent on duty ensures that someone is available at all times to answer incoming office phone calls. [x]A lot of energy is needed for training and managing agents to be successful. |
| Question 7 (Weight 5%) Unit "Boomtown" |
| This type of lead has browsed your agent's site but are not committed |
| ( )Nurture ( )Hot ( )Pending (x)Watch |
| Question 8 (Weight 5%) Unit "Boomtown" |
| What is the best way to describe the steps you should follow when you've just received a new lead in BoomTown? |
| ( )Prioritize > Call > Review > Qualify > Categorize (x)Review > Call > Qaulify > Categorize > Prioritize ( )Call > Review > Categorize > Qualify > Prioritize ( )Review > Prioritize > Call > Categorize > Qualify |
| Question 9 (Weight 5%) Unit "Boomtown" |
| In the Lead Scrubber model, the lead scrubber does not necessarily need to be a licensed agent. |
| ( )False (x)True |
| Question 10 (Weight 5%) Unit "Boomtown" |
| The To-Do's feature within BoomTown is an excellent way to stay on track with all of your leads. |
| ( )False (x)True |
| Question 11 (Weight 5%) Unit "Boomtown" |
| In this model, leads are assigned directly to agents in a round robin format. Agents are 100 percent responsible for the first response and all subsequent follow-up. |
| ( )Agent On Duty (x)Round Robin ( )Lead Scrubber ( )Lead Manager |
| Question 12 (Weight 5%) |
| In BoomTown’s lead classification categories, these are leads that you have not been able to qualify but you have valid contact information |
| (x)Archive ( )Nurture ( )Closed ( )Watch |
| Question 13 (Weight 5%) Unit "Boomtown" |
| In the BoomTowm platform, configurations and weighting can only be adjusted at a set period of time. |
| (x)False ( )True |
| Explanation: correct answer. Configurations and weighting can be adjusted at any time. |
| Question 14 (Weight 5%) Unit "Boomtown" |
| In the Agent on Duty model, one individual will need to be responsible for regulating the lead assignments based on the weekly ìon dutyî schedule. |
| ( )False (x)True |
| Question 15 (Weight 5%) Unit "Boomtown" |
| Who Is Right for the Lead Scrubber Model? Select all that apply. |
| [x]Teams that can arrange for the resources to cover the costs of a dedicated lead scrubber. [x]Teams with highly motivated agents who embrace technology. [ ]Smaller teams of independently contracted agents that have a strong training/coaching infrastructure. |
| Question 16 (Weight 5%) Unit "Boomtown" |
| Who Is Right for the Round Robin Model? Select all that apply. |
| [ ]Teams with moderately motivated agents who doubt technology. [x]A team with a dedicated staff member(s) to monitor daily agent activity and hold agents accountable. [x]Larger teams of independently contracted agents that have a strong training/coaching infrastructure. |
| Question 17 (Weight 5%) Unit "Boomtown" |
| When generating leads using BoomTown, how many leads should each agent be receiving per month to ensure proper follow-up procedures are followed? |
| ( )Approximately 60 (x)Approximately 30 ( )Approximatetly 90 ( )None of the above. |
| Question 18 (Weight 5%) Unit "Boomtown" |
| Boomtown has which of the following features? Select all that apply: |
| [x]classify & track lead [x]the ability to create marketing campaigns [x]assign leads to different agents |
| Question 19 (Weight 5%) Unit "Boomtown" |
| What are some of the online lead generation strategies that BoomTown ulitizes? Select all that apply. |
| [x]Craigslist [x]Pay-Per-Click [x]SEO [x]Listing Syndication |
| Question 20 (Weight 5%) Unit "Boomtown" |
| Which of the following is one of the Pros to using the Round Robin model in BoomTown: |
| ( )There is the possibility of longer first-response times (aka "Time To First Action"). ( )A lot of energy is needed for training and managing agents to be successful. (x)There is no need to hire additional personnel to help with the leads. ( )None of the above. |
