| Question 1 (Weight 8.33%) |
| All of the following are titles that a Lead Specialist may have except: |
| ( )Lead Coordinator ( )ISA ( )Lead Scrubber (x)Lead Broker ← Correct answer |
| Question 2 (Weight 8.33%) |
| As a Lead Specialist, your responsibilties may include all of the following except: |
| ( )Verifying the lead contact informtion ( )Categorizing leads ( )Pre-qualifying leads ( )Updating the info in the client's lead management database (x)None of the above (all of the above are responsibilities that a Lead Specialist may have) ← Correct answer |
| Question 3 (Weight 8.33%) |
| Which of the following statements is true about posting other broker's listings on your client's website or other 3rd party sites? |
| ( )If you have contacted a broker in the past and they have said "No" (they do not wish you re-post their listings on your client's site), you should contact them again periodically to see if they have changed their mind ( )Track all of the agents/brokers you've contacted on a spreadsheet/tracker, even those who have declined your offer ( )If a broker/agent agrees, then this agreement shall stay in force until such time that they email you that they want you to STOP re-posting their listings (x)If a broker/agent has not responded to your initial email request, its ok to to keep emailing them (often they'll reply after 3 emails) ← Correct answer |
| Question 4 (Weight 8.33%) |
| Using BombBomb video messaging does not fit well within the 10 Days of Pain campaign, thus you will have to run these as 2 seperate campaigns |
| (x)False ← Correct answer ( )True |
| Question 5 (Weight 8.33%) |
| Tha main point of reposting other agents/brokers' listings to your client's website and other 3rd party sites is that it will icnrease the traffic to your client's site (thus allowing for more lead generation). |
| ( )False (x)True ← Correct answer |
| Question 6 (Weight 8.33%) |
| When using Twitter you should follow other people's Twitter accounts that talk about topics that are relavant to people whon live in your client's area (i.e., local radio stations, newspapers, sports teams, etc.) and become part of the discussions. Next... |
| ( )address controversial topics that will get people into "heated debates" ( )Start posting ads for your client's real estate company in that discussion (x)Start following all the other people who also following that topics ← Correct answer ( )All of the above |
| Question 7 (Weight 8.33%) |
| When you're posting on Facebook, make sure to do all of the following except: |
| ( )Be likeable ( )Share information ( )Engage people ( )Remain part of the conversation (don't "post & run) (x)market your client's company aggressively with ads for their real estate company ← Correct answer |
| Question 8 (Weight 8.33%) |
| A lead generator is any ____________________ activity intended to publicize the availibility of a vendor's product or service. |
| ( )technology-related (x)marketing-related ← Correct answer ( )internet-related ( )none of the above |
| Question 9 (Weight 8.33%) |
| Lead nurturing includes all the practices that a company establishes for _________________ potential leads. |
| (x)dealing with or managing ← Correct answer ( )deleting old ( )prequalifying ( )ranking |
| Question 10 (Weight 8.33%) |
| How much time per day should you devote to your client's social media presence? |
| ( )whenever you can ( )10 mins (x)30 mins ← Correct answer ( )1 hour |
| Question 11 (Weight 8.33%) |
| When you post to Facebook about an event that is area-specific, be sure to: |
| (x)Post only to those people who live in/near that area (by creating lists) ← Correct answer ( )Post to all your friends, as they may know people in your area they can share the information with ( )Post & repost daily about it daily to all your friends to make sure they don't forget about it ( )Post on your own profile only and tag all your friends |
| Question 12 (Weight 8.33%) |
| Using Online Reviews can be a great way to attract more leads to your client's website. |
| ( )False (x)True ← Correct answer |
